Let’s end 2018 right by featuring a huge transformation we did over the summer on Water Street in downtown Milwaukee. It’s always a treat when we work with clients that have an appreciation of art and design and aren’t afraid of a gut remodel!
Living in the heart of Milwaukee’s downtown shouldn’t be bland but that is exactly what this condo was before the client and I got involved. When we initially walked into this unit, the potential was immediately evident. There were reclaimed wood columns, an original Cream City brick wall, soaring exposed ceilings, and an expansive view of the Milwaukee River. These gorgeous design features just weren’t being highlighted as the design currently stood. White walls and contractor-grade oak cabinets never do a place justice! Just check out that bathroom below - the glass block shower enclosure, wall of mirrors, and all-white finishes make the room feel clinical and cheap.
The nice thing about the state of the condo was that it was a blank canvas! We have been extremely fortunate in that we just work with the best clients that trust our design direction and remodeling expertise. When we met this particular client, he gave us a simple brief: create a Modern Masculine design that is dramatic and unique. Apart from that, we had free reign to interpret the aesthetic as we wished.
During the design conception phase of the project, we brought in a darker color scheme, a mix of natural and man-made textures, low-lying furniture, and bold artwork in order to make a Modern design feel more masculine. We pulled in denim blues, dark greens, blacks, and various grays to contrast again the warm-toned woods on the floor, bar, ceiling, and column. The result makes the wood feel richer and warmer than the previous white color scheme and really pulls in the colors from the river.
Since we were suggesting a finish change on most surfaces, a gut remodel of the bathroom, and all new furniture, the Client had JZID put together a virtual walk-though of the new design. Check out the YouTube video below to see how close we stuck to the design plan. Other than a few items that were omitted due to budget prioritization and artwork changes, the rendering looks super close to the final product.
Other than gutting the bathroom, this entire transformation was done by just bringing in new paint and furniture. One of my favorite parts of the project was the artwork selection. We pulled vintage photos from the Milwaukee Historical Society, had them printed on metal, and then suspended them from the ceiling on airplane wire to create a dramatic installation in the entryway and to create more visual privacy between the bedroom and kitchen.
With JZID’s design expertise and the help of our general contractor, the old all white condo is now just a distant memory!