Furniture

JZID Project Reveal - Water Street River Condo

Let’s end 2018 right by featuring a huge transformation we did over the summer on Water Street in downtown Milwaukee. It’s always a treat when we work with clients that have an appreciation of art and design and aren’t afraid of a gut remodel!

BEFORE PHOTOS

Living in the heart of Milwaukee’s downtown shouldn’t be bland but that is exactly what this condo was before the client and I got involved. When we initially walked into this unit, the potential was immediately evident. There were reclaimed wood columns, an original Cream City brick wall, soaring exposed ceilings, and an expansive view of the Milwaukee River. These gorgeous design features just weren’t being highlighted as the design currently stood. White walls and contractor-grade oak cabinets never do a place justice! Just check out that bathroom below - the glass block shower enclosure, wall of mirrors, and all-white finishes make the room feel clinical and cheap.

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DESIGN CONCEPTION

The nice thing about the state of the condo was that it was a blank canvas! We have been extremely fortunate in that we just work with the best clients that trust our design direction and remodeling expertise. When we met this particular client, he gave us a simple brief: create a Modern Masculine design that is dramatic and unique. Apart from that, we had free reign to interpret the aesthetic as we wished.

During the design conception phase of the project, we brought in a darker color scheme, a mix of natural and man-made textures, low-lying furniture, and bold artwork in order to make a Modern design feel more masculine. We pulled in denim blues, dark greens, blacks, and various grays to contrast again the warm-toned woods on the floor, bar, ceiling, and column. The result makes the wood feel richer and warmer than the previous white color scheme and really pulls in the colors from the river.

Since we were suggesting a finish change on most surfaces, a gut remodel of the bathroom, and all new furniture, the Client had JZID put together a virtual walk-though of the new design. Check out the YouTube video below to see how close we stuck to the design plan. Other than a few items that were omitted due to budget prioritization and artwork changes, the rendering looks super close to the final product.

AFTER PHOTOS

Other than gutting the bathroom, this entire transformation was done by just bringing in new paint and furniture. One of my favorite parts of the project was the artwork selection. We pulled vintage photos from the Milwaukee Historical Society, had them printed on metal, and then suspended them from the ceiling on airplane wire to create a dramatic installation in the entryway and to create more visual privacy between the bedroom and kitchen.

With JZID’s design expertise and the help of our general contractor, the old all white condo is now just a distant memory!

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There are more angles and details from this project in our portfolio - check them out here.

Does your home or condo lack personality? JZID can help redesign your home into an exciting and functional space! Contact us today to get started.

Bay View Condo Sneak Peek

Happy Monday! I wanted to kick this week off with a sneak peek into one of my favorite projects that we have been working on over the last few months. In early 2017 I was hired by my Clients - a lovely and adventurous couple from Northern Illinois - to furnish their new condo in Milwaukee's hip Bay View neighborhood.

The condo was feeling very Midwestern despite having exposed ceilings and a very cool metal spiral staircase. My Clients wanted their getaway condo to fit their unique blend of aesthetic preferences - classic Mid-Century Modern meets Industrial with a touch of Traditional through furniture frames they already owned. We reupholstered antique furniture frames, hung existing artwork, painted all of the walls (including the trim in black) and purchased new furniture and rugs. 

We still have one area to furnish and might be making slight updates in the kitchen, but I wanted to share the in-progress photos. It's really coming together! 

Need help creating your home away from home? Contact JZID today to get started. 

I Bought a New Sofa!

The most exciting news - I purchased a new sofa! After months & months of searching for the right look, I finally made a commitment to the Milo Sofa from Sandro. I see a ton of sofas in my day-to-day, but I'm just so picky when it comes to my house. I wanted a Danish-inspired look with wider track arms and a low profile. The sofa had to be deep and down-wrapped. The most complicated factor was that I needed a modular piece that could fit up my super narrow staircase (we had to lift our last sofa up the balcony to the second floor - it was a nightmare). 

The Milo sofa has all of my requirements. Plus, I've been dreaming of that gorgeous bluish-gray velvet upholstery!

As with any custom furniture, the wait is going to be quite long. I'll be lucky if I see this sofa by the end of May. It will totally be worth the wait!

You can purchase the Milo sofa here.

Need help selecting a sofa for your house? Take advantage of my vast offerings through my designer programs to get a quality sofa at a great price. Contact me to get started!