JZID Project Reveal - 7SEVENTY7 Penthouse

Nothing is better than Milwaukee in the summer, we get to enjoy all that the lake has to offer and the city is alive with events. It makes perfect sense that a luxury high-rise apartment building has sprouted up in the heart of downtown. 7SEVENTY7 is reinventing downtown living and offers an alternative to the Cream City brick (which we love) with it’s high-end hotel feel and sprawling views of the lake and city.

Last Fall, 7SEVENTY7 reached out to us for assistance with creating a model unit in one of their spacious pent house floor units. Using a few items that were already in a model unit on a lower floor, JZID brought in a few new pieces and styled the unit for future resident tours.

Our brief was to create a design that blends contemporary lines with glam finishes and draws the eye to the gorgeous view of Lake Michigan.