JZID Project Reveal - Third Ward Condo

The photographs from my latest project are in! JZID was hired by a young couple to furnish their newly purchased condo in the heart of Milwaukee's downtown. Overlooking the trendy Third Ward shops, restaurants, parks and theaters with it's large windows, this loft had all the makings to be a contemporary living space. The goal of this project was to highlight the loft's exposed natural brick wall and exposed ceiling to elevate the room to a trendy area with industrial details. 

There were a couple of challenges to this space, the first being that the living area was one long rectangular room (think bowling alley). Overall the room was about 17' wide by about 27' long, with tall 12' ceilings showing off beams and duct work. The second challenge was utilizing a raised brick platform in the corner of the room for a functional purpose in an aesthetically pleasing way. 


The photos below are from the real estate listing for this condo. The room has good bones, but the styling didn't do much to highlight the natural beauty or use the room in a functional way. 


When dealing with a long and narrow room, I like to break the space up into different functions. This condo has a section for the kitchen, island seating with a bar cabinet, seating area in front of the TV and a dining area. 

The key to a successful open-concept living area - cohesion in the prints and color palette. For this condo, I paired graphic geometric and tribal patterns (see the rugs, pillows, sideboard) with more solid black elements (see the dining chairs, bar stools and pendant lights). The bold prints set off nicely against the exposed brick walls and beamed ceiling to elevate this historic Cream City Brick condo to a contemporary and global-inspired environment.

A raised brick platform, which surely housed an old stove heater, was one of the design challenges in this room. The platform isn't big enough to create a traditional seating or dining area, so we went with a hanging rattan chair suspended from an exposed beam. Now the clients can relax in this chair and overlook downtown Milwaukee, or rotate towards the seating area to watch TV or socialize. 

The dining area features a steel table paired with black molded plastic chairs and a custom upholstered hairpin leg bench.   

The kitchen area was already remodeled by the condo's previous owner, so I enhanced the design by adding modern upholstered stools with aluminum bases and a graphic sideboard that serves as a bar cart and extra storage. 

Two of my favorite design elements in this project are 1) the hidden fuchsia interior of the kitchen sideboard, and 2) the embroidered koi fish upholstery on the hanging chair cushion that I had made custom for this project. 

You can see all photos from this project in my portfolio >> 

Do you have an area of your house that isn't reaching it's full potential - kitchen outdated, furniture placement is off, don't like the lighting or paint? Contact JZID today to get started on your design project in 2016: